We make your life easier

Our brands are present in homes all over the country. We offer technology solutions for our consumers and users.
We are leaders in the manufacture, import, marketing and distribution of electronic products and home appliances, and the local partner of choice for the world's leading technology companies.

We want to make people's lives easier. And now we also aim to offer them the best mobility resources to take our customers wherever they want to be.
We manufacture and market a wide range of bicycles and motorcycles, both traditional and electric, as well as electric skateboards to enable our customers to travel in an easy, healthy and environmentally responsible way.

We supply the world market with Argentine food through our brands Newsan Food and Tradarsa.
We export our products to more than 70 countries and seek new opportunities for the agricultural sector globally.
Our strength lies in our export know-how, as well as our management and financial capacity.